Today I spotted this ad in The Australian, a national newspaper.
The ad ostensibly informs readers that between 12am and 12pm on April 1, the right hand lane is reserved for the exclusive use of BMW drivers. Non-BWM drivers should visit their nearest Hertz rental location or have a look at this website. Though it looks like a BMW campaign, it’s actually an announcement that BMWs can now be rented from Hertz.
A nice tactical idea and one that would have nailed it if they’d added in something about the use of indicators being optional. I did like the way they showed Audi’s major German rival in the centre lane though.