April Fool’s Day ad for Hertz

Today I spotted this ad in The Australian, a national newspaper.

BMW ad

The ad ostensibly informs readers that between 12am and 12pm on April 1, the right hand lane is reserved for the exclusive use of BMW drivers. Non-BWM drivers should visit their nearest Hertz rental location  or have a look at this website. Though it looks like a BMW campaign, it’s actually an announcement that BMWs can now be rented from Hertz.

A nice tactical idea and one that would have nailed it if they’d added in something about the use of indicators being optional. I did like the way they showed Audi’s major German rival in the centre lane though.


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